The unseen with technologic information

 

Big Data is in your life and You Might Not Even Know it

    If someone asked you to do something anonymously, whether it was to look up something on the internet or go on vacation without being tracked down at some point or another, it would practically be impossible in today's society. From cellular towards GPS tracking devices being in most technology products to cookies, social media activity, recent searches, purchases, etc., you are always being tracked in one way or another. The reason why individuals are being tracked every single day by their every movement is because of Big Data and particularly what you can do with it. Big Data can be gathered, analyzed by computing software, and given out to companies which are done in exchange for monetization of the data. There are over 2.5 quintillion bytes of data being collected every day. That number is only expected to increase due to the accessibility and use technology has in our everyday lives. How do we see examples of Big Data at work in our everyday lives? Netflix is a common place where Big Data is used, Netflix recommended movies and shows page uses data from recent searches on the internet to help you find more content you would enjoy. As one might guess, many problems come along with Big Data, from an invasion of privacy to the actual security of Big Data. There has been a recent surge in the cyber security branch of the technology world, with a projected 28% growth between 2016-2026. Companies are looking to protect their Big Data is to implement real-time security screening and cyber security tools such as IBM Guardian. So the next time you see an ad that seems too direct to your daily life or a recommended product to purchase on the Amazon website, remember that Big Data help leads to these results.