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How media has affected our view on the world

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    The Mean World Syndrome       Mean world syndrome , coined by Dr. George Gerbner in the 70s, is the effect of media over time skewing a bias where the individual starts to perceive the world as being more dangerous than it is. One might ask how this could happen where the media can implement a bias to have the world seem more dangerous than it is. Over time, the answer is straightforward, and the media has covered more graphic and disturbing topics and ideas. They do this because the  shocking content  appeals to the human emotional appeals, and the media has started to exploit this. The media has a twisted view where they perceive the world as a place of horror and violence, giving the viewer a "black-mirror" view. The constant showing of war, murders, and robberies makes us believe that these events are the norm. Society has become numb to these violent themes, which play into the Mean World Syndrome. If you live in the U.S., school shooting...

Diversity & Media

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  Diversity and The Impact It Has On The Media Industry       Diversity in the media industry is not always as diverse as it used to be and is still going through many growing pains today.  Media diversity  is essential because it helps give new perspectives and brings equal representation from all walks of life. Diversity is not only important when it comes to the people you see on the television on the people covered in stories in the newspaper. It is important to have diversity in all steps of the media process. From newsrooms, productions rooms, writing rooms, and more diversity is key to getting the best information out to the public. Having a nondiverse working space in the media can lead to bias or untrue information when someone else might have a better experience or understanding of the situation or story. An issue that has been brought up recently and has been going on for a long time is the Grammys giving out "urban" music awards to artists ...

Schema's Within the Media

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  How your view on media is affected by media      Media is all around us every day, from newspapers, television, music, and notifications for CNN updating us on the latest world news. Subconsciously every individual has predetermined opinions on how they perceive the news and the world around them, called a  schema . In terms of media and other aspects of life, individuals use predetermined information to help us understand and take in new information and help us organize information too. Some media is targeted toward the schemas that influence us, affecting society and the different roles each plays. These schemes further build and solidify our dreams, behaviors, and identities, which is scary and fascinating at the same time. Schemas in media can also be used in a bad way. A  research film team in Britian  found that out of 45,0000 actors over the span of 10 years in the United Kingdom, only 0.5% were black actors. Not seeing black actors or other p...

The unseen with technologic information

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  Big Data is in your life and You Might Not Even Know it       If someone asked you to do something anonymously, whether it was to look up something on the internet or go on vacation without being tracked down at some point or another, it would practically be impossible in today's society. From cellular towards GPS tracking devices being in most technology products to cookies, social media activity, recent searches, purchases, etc., you are always being tracked in one way or another. The reason why individuals are being tracked every single day by their every movement is because of  Big Data  and particularly what you can do with it. Big Data can be gathered, analyzed by computing software, and given out to companies which are done in exchange for monetization of the data. There are over 2.5 quintillion bytes of data being collected every day. That number is only expected to increase due to the accessibility and use technology has in our everyday lives. Ho...

The Importance of Truth and Accuracy

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              Why can't news always be accurate and honest?      When it comes to media worldwide, people are typically looking for two things, honesty in the content they are looking for with little to no bias, and accuracy, is the media they are viewing reliable and trustworthy. Using honesty and accuracy is known as  journalism's first principle . This was made up by the RTDNA and their code of ethics. Though in the world of media, it is known that you can get more views and traffic on your websites if you twist your words and use clickbait to get more money and shares. It is a sad reality but is more common than you think, and no piece or topic of media is safe,  fake news  on presidential elections to conflicts in foreign countries fake media is everywhere. Some websites have been able to profit from the popularity of fake news, such as  The Onion  and  The Babylon Bee  intentionally making fa...

What are the Factors that go into Media Ethics?

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  The Surface of Media Ethics      Ethics in media is very important as well as very tricky to describe as the aspects of it can vary in different situations. " Media ethics  promotes and defends values such as universal respect for life and the rule of law and legality; media ethics defines and deals with ethical questions about how media should use texts and pictures provided by the citizens." Overall the final decision going into these decisions in the media is based on ethical and professional codes. Common things that get confused as ethics are feelings, religion, and law. Usually, the number one thing that is considered when looking to produce media is, "is what I am producing going to  harm  or hurt individuals or groups?" One common ethical approach to media ethics is the " Utilitarian Approach ," which takes both sides of what you are looking to produce and highlights the wrongs and rights and their respected outcomes, which relates to the pre...

Apple Corp v Apple Computers

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                                        Did Apple Computers get away with too much?        In 1967 the multimedia record company founded by The Beatles Apple Corp was founded, and in 1976 the company Apple Computers was launched. Two years later, after the launch of Apple Computer's The Beatles record label sued Apple Computers for  trademark infringement . The Beatle's main argument was that the two logos and company names were too similar and that they would easily get mistaken for one another. The two companies were able to settle on an agreement in 1981; they agreed to split up the trademark regarding Apple Corp never entering the computer business and Apple Computers never entering the music business. Apple Computers released a  new computer  with MIDI support, letting computers work with instruments. This led to Apple Computers working on an...